GISB - Algeria 🇩🇿
Creative Direction & Branding
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Overview:
GISB, an Algerian company specializing in the electrical and industrial industry, recently held a logo competition. As a strategic brand designer, I typically refrain from participating in such competitions due to time constraints and concerns about the jury's credibility. However, after expressing my reservations on social media, GISB noticed my posts and invited me to join the jury panel. In addition to evaluating the submissions.
Mission:
I saw an opportunity to propose an imaginative concept that deviated from their brief, focusing on sustainability and friendly energy. My goal was to create a dynamic branding approach that could encompass all the sub-brands of GISB under one unified visual identity. I took advantage of my role on this project as a jury to work on an innovative concept that went beyond the competition's requirements. By emphasizing sustainability and friendly energy, I aimed to develop a dynamic branding approach that could bring together all the sub-brands of GISB under a cohesive visual identity, reflecting their commitment to a greener future.
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about what you think on this project.
Contact me on my email for work, consultancy, collaborations: aymenamok@gmail.com
